UNPRECEDENTED TIMES: THE INCREASING RELEVANCE OF GIVE BACK BRANDS
Mar 18th @ 12:00 pm
Millennials and Gen Zers grew up in a world that encouraged recycling and social good. Instead of donating money directly to causes, consumers under the age of 40 are increasingly choosing to patronize brands that give back as a core mission. Yoobi, a philanthropic school and office supply company, is one of these brands. For every item purchased, Yoobi donates a school supply item to a child in need in the U.S. So far, it has contributed to 5.5 million students. …More details at the Event Website below.